Coke Spins its Grand Theft Auto Ad
Sunday, March 9, 2008
Coca Cola has introduced an interesting new advertisement for its soft drink with a new spin on a violent video game. The animated spot definitely adds a new twist to the popular Grand Theft Auto video games. As we all know, these games are full of violence, brutality, theft and road rage. The lead character of Vice City, Tommy Vercetti goes on quite the spree and does everything necessary to accomplish his missions, whether it means running over pedestrians or eluding the cops to do so.
The Coca Cola ad gives you the impression that a GTA like character (looking like Vercetti, seen in the pic with shades on) is about to jack a car. He opens the door and yanks a guy out but then simply toasts his Coke bottle with the driver's Coke bottle. From there on, the character gleefully goes around town performing all sorts of good deeds. He gives someone his jacket, puts out a fire and stops a guy from snatching a lady's purse. All in the name of Coca Cola and good will towards mankind.
Definitely a creative ad and the complete opposite of the popular Grand Theft Auto video games we all know and love!
See the full Coca Cola ad on YouTube video!